Strategy · Aesthetics · Mindset
Personal brand strategy, service packaging and inner confidence for experts, creators and founders who want to look, sound and sell at the level of their value.
About
I’m 30, and for the past few years I’ve been living between several countries.
5 years in marketing and SMM, 3 years in international B2B and B2C sales.
Since 2025, my own practice: personal branding, mentorship and producing. I build strategies and products for myself first, then for my clients.
I founded BrandSelf, a personal branding agency where I work with experts, influencers, bloggers and entrepreneurs.
Recent projects
Paris Fashion Week — Paris Fashion Air Show
Assistant & PR
Berlin
Creative work with a clothing brand watch ↗
Bali
Creative Direction & Production — retreat for a blogger with a 668K audience
Creative Direction — collaboration with an influencer (117K), private ceremony watch ↗
Ways to work together
An in-depth conversation and audit of your blog, services and product. Two sessions — and you know exactly who you are to your audience, what you sell and what’s holding you back.
Discovery call, 20 min. Free. We look at your goals and whether we’re the right fit for each other.
Session 1. A deep dive into your goals, strengths and weaknesses, niche, services and product (if you have one). I show you where your potential and monetization opportunities lie, and together we shape your positioning, audience and content pillars.
One week of support. Questions and feedback on Telegram while you implement.
Session 2. A 90-day plan, plus work on your presence, persona and style. We work through what holds you back: fear of visibility, impostor syndrome, procrastination, chaos in your processes. We define the paths and direction for your next steps.
Who it’s for
Stylists, psychologists, coaches, specialists. Years of experience, but the blog and offer don’t reflect your level yet.
Bloggers, UGC, fashion and lifestyle. You have the aesthetic and the audience, but brand collaborations or sales of your services and products still lack structure and don’t reflect your value.
Your business is strong, but your personal brand doesn’t yet convey its level. You need clear positioning, a cohesive image and premium content that look as high-end as your product and expertise, and build trust before the first conversation.
You post, but no inquiries come in
Your services are mixed and clients don’t know what to buy
Raising your price or showing up feels scary
You know what to do, but keep putting it off
You’re not sure how to present yourself
You don’t know what to talk and write about, or which formats suit your personal type
Cases
01 · AGENCY
$1,000
first UGC income and 5+ brands in 2 months
Before: a lifestyle blog with no steady monetization.
What we did: positioning as a UGC creator, an offer and portfolio for brands, a strategy for landing collaborations. We chose the right formats and created 20+ pieces of content.
02 · MENTORSHIP
3 months
from employee to agency co-founder
Before: low rates and fear of starting something of her own.
What we did: worked through the fear and built a clear action plan. Mentorship began in February, and in May we launched a personal branding agency together.
Result: her own income and a co-founder role in our joint agency.
03 · PACKAGING EXPERTISE & LONG-TERM BRAND SUPPORT
$1,200
price point of her signature mentorship program
Before: plenty of valuable content, but no clear structure or client journey; client and brand services mixed together, expertise without an educational product.
What we did: structured the blog and service lines, designed highlights, built a mentorship program. Next: long-term support for her personal brand and sales.
Status: expertise packaged into a high-ticket product, launch in progress.
Investment
€200
2 sessions of 1.5–2 hours · online
— Clarity: who you are to your audience and where to go next
— Positioning and a clear offer
— Monetization points for your expertise
— Content pillars and formats
— A 90-day action plan
— Inner foundation: fears and blocks worked through
— Strategy, moodboard and references in Notion
— A week of Telegram support and, on request, contacts of photographers, videographers, editors and other specialists
If you continue into mentorship, the session fee is credited.
Book a discovery callResults
You leave the sessions with clarity, a ready strategy and an action plan — and the inner foundation to finally show up.
Other formats
2 months: brand structure, product, sales and mindset. From $1,200.
2 months, Women Only, up to 10 participants: personal brand and mindset practices.
Waitlist members are the first to hear about the launch and get a special price.
Join the waitlistMessage me the word GROUP on Telegram
Concepts, shoots and visual presence for brands and personal brands. On request.
Discuss a projectQuestions
The session works best when you already have experience or services. If you’re at the very beginning, message me — I’ll suggest where to start or invite you to the group program.
We work not just on content, but on positioning, product, pricing and what keeps you from acting. Content follows strategy.
First and foremost — a deep unpacking of yourself and real clarity: who you are, where your value lies and where to go next. It’s individual work built around your situation, not a template.
In hand: your strategy in a Notion document, your offer, content pillars and a 90-day action plan.
Payment by bank transfer to my registered business account. 100% prepayment before the first session.
A free discovery call after which you’ll see your brand through completely different eyes.
marykoss.cooperation@gmail.com